This week marks the 2nd annual Global Pro Bono
Summit – a joint convening between US-based Taproot Foundation and
Germany-based BMW Foundation. It is a gathering of leaders across sectors and
nations, who come together to drive the pro bono ethic within their respective
professions and countries.
A major theme this year has been the state of pro bono in
the technology space. This is an increasingly critical need for nonprofits, and
yet one in which the professional community has not yet risen to the occasion. There
were many potential causes identified – for example, the tech industry is so
often characterized by the startup model. New ones are popping up all the time,
and new organizations are of course the most strapped in terms of time and
money – how can they spare any of the talent they’re barely able to keep on
staff doing projects for free?
But the issue may in fact be more specific than that.
Because the fact is – there is a significant amount of pro bono happening in
the tech space. Enough that it is one of three fields represented at something
called the “Global Pro Bono Summit”, after all. The issue is that the support
provided isn’t moving the needle in the nonprofit sector. There are many
anecdotes that connect tech leaders – especially those with a high net-worth
that have made a move toward a philanthropic strategy – with high-profile, cutting-edge
solutions in the sector (think DonorsChoose.org or Kiva). But what about the
other organizations? Those for whom technology is not the basis of their model?
They still have needs for technology to communicate to stakeholders, manage
data, and make decisions. These organizations make up the vast majority of
those in the sector, and yet their needs often seem to go overlooked.
If the problem
is fatigue in the tech community for completing these perhaps more mundane
projects on a pro bono basis, then maybe additional funding is the solution,. Or perhaps a different model of pro bono service.
Project-based, team-driven models are the norm at present, but others exist. A
loaned-employee model, whereby a tech company places an engineer or data
scientist full-time at a pro bono client site for the duration of the project,
might also be the answer.
Whatever the solution, I’m convinced that there is an
opportunity for innovation here. The talent exists to meet the needs of the
sector, and I believe there is an ethic in the professional community to engage
in service to help meet this need. We just need to figure out how to connect
the two.
No comments:
Post a Comment